Asta Purana Management was founded by two young visionaries, Sonia and Jendy, who synergize the powerful energies of Yin and Yang, feminine and masculine — not only in their business entity but also in their personal lives. They set out to elevate their newly established management company to stand out amidst fierce competition. After completing their hospitality education abroad, they were driven not only to apply their international expertise but also to pursue their personal aspiration of taking their business into the global market. This passion and forward-thinking mindset have led them to build a lasting legacy, driving innovation and growth across their business ventures.

The name “ASTA Purana” was carefully chosen, grounded in the rich legacy of Sanskrit, and reflects a profound vision. “ASTA” represents the number eight, a Fibonacci number that symbolizes infinity, continuity, and limitless potential. “Purana,” derived from the word “pura” meaning “ancient,” embodies the wisdom of a time-honored culture its history, philosophy, and traditions which has influenced lives across generations and continues to shape the modern world.

This powerful philosophy inspired the founding visionaries of our management company. Together, ASTA Purana encapsulates the essence of our brand’s core values, forming the foundation of our eight guiding principles that drive our mission. Each of these principles is infused into every customer experience touchpoint, bringing our tagline to life:
“Where every experience tells a story.”